Housing.com, under the helm of CEO Dhruv Agarwala, has witnessed an impressive surge in monthly website traffic, soaring to over 20 million, marking a four-fold increase compared to pre-COVID levels. Agarwala attributes this remarkable growth to a combination of factors, including the demand revival in the real estate sector and the rapid adoption of digital tools. This surge in traffic has not only propelled Housing.com but has also significantly contributed to the overall revenue of REA India, the parent company, during the fiscal years 2021-22 and beyond.

Agarwala emphasized the pivotal role of investments in branding, advertising, and marketing activities in driving this traffic growth over the past three years. He projected a reduction in losses for REA India starting from the 2023-24 fiscal year, citing the robust performance and revenue growth of Housing.com, which accounts for a significant portion of the company’s turnover.

The CEO highlighted the positive impact of COVID-19 on attitudes toward homeownership and digital adoption, which has benefited both Housing.com and the real estate industry as a whole. Investments in technology, brand building, core products, SEO, and app strategy during the pandemic have paid off handsomely, resulting in substantial traffic growth and improved conversion rates.

From February 2020 to March 2024, Housing.com has witnessed a staggering increase in monthly traffic, reaching 20.3 million as of March 31st, according to Similarweb data. This growth trajectory has solidified Housing.com’s position as the leading real estate classified portal in India.

Looking ahead, Agarwala outlined plans for further expansion, including team strengthening, technology investments, and brand promotion to cement Housing.com’s position as the clear market leader. Despite persistent losses, the company has demonstrated strong revenue growth, doubling its revenues in the last financial year and sustaining significant growth in the first six months of the current fiscal year.

With a strategic focus on improving EBITDA margins year over year, Agarwala expressed confidence that the 2023 financial year would mark the peak of EBITDA losses in absolute terms, paving the way for profitability starting from the fiscal year 2024.

Since its inception in 2012, Housing.com has evolved into a comprehensive proptech platform catering to various stakeholders in the real estate ecosystem, including homeowners, home seekers, landlords, developers, and real estate brokers. With offerings ranging from new homes and resale homes to rentals, plots, commercial spaces, and co-living spaces, Housing.com continues to innovate and redefine the real estate experience in India.