Makani Creatives has announced the appointment of Aejaz Khan as chief executive officer.

Prior to this, Khan was managing director and global head of account at Spark44.

With over 25 years of experience in the advertising and marketing industry, Khan has worked across multiple product categories and consumer segments.

Prior to his stint at Spark44, he was the executive director at TBWA\ India. He’s also worked with GREY, McCann, Ogilvy, Lowe and Partners Worldwide, Impact BBDO, Publicis, and Lowe Lintas, etc..

With this appointment, Makani Creatives aims to stride towards excelling in partnering its clients and their ambitions, with an eye on growth simultaneously. Khan’s mandate will be to further strengthen the agency’s reputation in the industry. He will be responsible for monitoring the company’s performance across all dimensions, the company said in a press statement.

Sameer Makani, co-founder, Makani Creatives, said, “Our primary goal is to build a future-focused marketing communications company. I am pleased to welcome on board Khan, who will play an instrumental role in accelerating the pace of our transformation and channelising our talent’s firepower, by building and harnessing the intensity and creative prowess of Makani Creatives.”

Khan said, “I’m privileged to be entrusted with this responsibility and look forward to working alongside the leadership team and client partners. Makani Creatives is a well-kept secret and I hope to bring in an era of recognition for the company. The world around us is evolving at a frenetic pace, and it’s vital for us to stay ahead of this change, so we can continually create value for our clients and our people.”

Previously, he led acquisition and growth through digital at school ed-tech platform LEAD. Virmani has also managed digital marketing operations for media and entertainment player Shemaroo Entertainment.

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