How AI and ML technology is improving the ways brands interact with customers in 2023?

This brings us to the conclusion that Brand Innovation is the key to acquiring new customers and building a larger pool of mindshare in the minds of prospects. In this age of new technologies, brands are looking to Artificial Intelligence and Machine Learning to work on real-time data, personalize experiences and increase customer satisfaction.

“Chatbots powered by AI and ML are also being extensively used to interact with customers in real time, providing quick and accurate responses to inquiries and improving the overall real-time experience. Fast food chains use it often to handle customer orders and inquiries through its mobile app. It is no wonder that AI and ML-powered personal assistants help customers find products, place orders, and answer questions, further improving the customer experience. Today, beauty brands use these digital personal assistants to help customers find the right products for their skin type and recommend personalized beauty routines,” adds Karunya Sampath.

NovelVox founder elaborated, “Further, automation can help refine human agents’ potential by reducing manual obligations and rendering them scope to reinvent complex processes. Overcoming the drawbacks of limited agent availability, AI and ML-driven technologies take workforce optimization to the next level. Advanced automated processes can additionally pave the way for intelligent routing and virtual queuing, thus breaking down organizational silos and ensuring a smooth customer journey. Integrating cutting-edge, intuitive automation technologies into the existing contact center processes can elevate customer experiences and help deliver intelligent, immersive, and personalized experiences for sustained brand loyalty.”

AI and ML technology will enable brands in the coming years to better understand and anticipate the needs and preferences of their customers, leading to more personalized and efficient interactions.