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Kerry’s 2023 Taste & Nutrition charts explore sriracha’s rise & guava, sesame, dulce de leche growth

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Each year, food ingredient company Kerry releases an annual report ​for key food and beverage markets that takes data from product launches and insight from Kerry’s network of chefs, baristas, nutritionists, and marketers to determine the flavor trends that have emerged in recent years. For this year’s US flavor chart, Kerry spotlighted sriracha and other flavors that are popping up more in food and beverage launches.

We have to bring foods and beverages [to] consumers [that] excite them – that they want. Food and beverages that they want to take pictures of; that they want to tell their friends about. That’s why the taste charts are so important … To understand what are the trends, what’s going to excite consumers around the world, [and] what’s going to be the next big trend from Asia that you’re going to see in your local store,​” John Savage, Global CEO of Taste at Kerry, said during a media briefing.

Showing what’s possible with sriracha

Over the last several decades, sriracha has become more than just a condiment for Asian cuisine, appearing in many food and beverage launches, Soumya Nair, global insights and consumer research director, explained in a media briefing about the report. When it comes to sriracha-flavored product launches, the space has grown 45% between 2007 and 2021, according to Innova research cited in the Kerry charts.

In about 2011, sriracha really blew up across the world, not just as a condiment, but it started getting used in foodservice menus [and] … experiential chefs were trying out and being creative with it.​”

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