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The CEO of Riyadh Air vowed that the Saudi start-up will be both economically and environmentally viable, and he issued a dire warning to airlines that do not take climate change seriously or risk going out of business.

The Public Investment Fund of Saudi Arabia, which oversees more than $620 billion in assets, is the owner of Riyadh Air. Tony Douglas, the chief executive, stated that the owners will set severe financial goals, but he did not provide any details.

On the eve of the Paris Airshow, Douglas was giving a presentation at a gathering to introduce the airline. At a time when airlines are under pressure to meet industry carbon limits, some are being sued for alleged greenwashing, it is launching at a critical time.

Anyone who doesn’t take commercial aviation sustainability seriously will probably fail for sure, according to Douglas. “In the end, commercial aviation sustainability will separate the winners and the losers,” he said.

As Saudi Arabia, an oil producer, diversifies its economy, a second Saudi national airline was announced in March along with a provisional order for up to 72 Boeing 787s.

At this week’s exhibition, Douglas ruled out making any additional aircraft announcements.

Nevertheless, according to industry insiders, General Electric and Riyadh Air were poised to reach an agreement for engines to power the freshly ordered Dreamliners.

Riyadh Air opted not to respond. A request for comment from GE, which competes with Britain’s Rolls-Royce to power the wide-body jets, was not immediately returned.

Douglas claimed that Riyadh Air was still holding an Airbus vs. Boeing competition for narrowbody aircraft.

This week, the airline intends to debut a 787 with its brand-new indigo livery.

The airline’s cabin offering, which Douglas claimed would be introduced gradually, was not disclosed in full.

However, he claimed that it would require an “obsessional” level of attention to detail, made possible by passenger preference tracking technologies more akin to those used by Amazon or Spotify than by conventional airlines.

In an area where carriers have developed names for excellent service levels, Riyadh Air will begin flying in 2025.

Last year, Qatar Airways received the Skytrax Airline of the Year title for the seventh consecutive year, and Emirates took first place in the Business Traveller Middle East awards last month for the tenth time.

Douglas claimed that implementing the most recent digital customization from scratch rather than using existing technologies was simpler. That is similar to accusations made by Air India, whose systems are so outdated that the company’s new CEO remarked.

their relaunch

equivalent to a blank slate.

In response to a question regarding Saudi Arabia’s stringent alcohol regulations, Douglas stated that Riyadh Air would always abide by any applicable laws.

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