Excitement buzzes through the halls of 5WPR as Michael O’Brien steps into his new role as Global CEO, injecting fresh energy and perspective into the agency’s vibrant culture. With a distinguished background at Ketchum, where he honed his skills over 15 years, O’Brien brings a wealth of experience in strategic leadership and client relations to the table.

As the torch passes from Dara A. Busch, who has contributed her talent and dedication to 5W for nearly a decade, the agency bids her farewell and extends a warm welcome to O’Brien. Ronn Torossian, the visionary Chairman and Founder of 5WPR, expresses gratitude for Busch’s contributions while eagerly anticipating the transformative impact of O’Brien’s leadership.

For O’Brien, joining 5WPR is not just a career move; it’s a thrilling opportunity to shape the future of a renowned agency poised for even greater heights. His infectious enthusiasm is palpable as he shares his excitement about the agency’s trajectory and the potential for growth and innovation ahead.

In his new capacity as Global CEO, O’Brien assumes a multifaceted role, overseeing the agency’s diverse portfolio of businesses and guiding strategic initiatives with finesse. His focus on nurturing client relationships and fostering the professional development of 5W’s talented staff reflects a commitment to excellence and a people-first approach.

At its core, 5WPR is more than just a PR agency; it’s a dynamic force driving impactful communication strategies and shaping narratives that resonate across industries. With O’Brien at the helm, the agency is poised to continue its legacy of bold, results-driven communication, setting new benchmarks for success in the ever-evolving landscape of public relations.

As the curtains rise on this new chapter, the entire 5WPR family looks forward to writing the next exciting verse in its storied journey, guided by O’Brien’s visionary leadership and a shared commitment to excellence.