The recent appointment of Maxim de Turckheim as the new CEO of global business at Tabayer is undoubtedly an exciting development for the luxury jewelry brand. His extensive experience in the luxury sector, particularly in driving triple-digit growth and launching new categories, makes him a valuable addition to the company’s leadership team.

Under de Turckheim’s guidance, Tabayer is likely to further solidify its position in the luxury jewelry market and capitalize on its rapid growth trajectory since its inception in 2021. His expertise in global market fairs and strategic planning will be instrumental in expanding Tabayer’s reach and enhancing its brand presence on a global scale.

Nigora Tokhtabayeva’s transition to focus solely on her role as creative director indicates a strategic shift in Tabayer’s leadership structure, allowing her to dedicate her efforts to shaping the brand’s artistic vision and future direction. This move emphasizes Tabayer’s commitment to maintaining its distinct brand identity while leveraging de Turckheim’s leadership to drive business growth and innovation.

Tabayer’s commitment to sustainability and ethical practices in sourcing materials aligns well with de Turckheim’s admiration for the brand’s values. This shared dedication to creating a better future for the industry underscores Tabayer’s mission to craft enduring jewelry pieces that resonate with its audience while contributing to a more sustainable and ethical jewelry industry overall.

Overall, with de Turckheim at the helm of global business and Tokhtabayeva focusing on creative direction, Tabayer is poised to continue its remarkable success and make further strides in the luxury jewelry market, captivating and inspiring its audience with its sleek, timeless designs and commitment to sustainability.