Sanofi Consumer Healthcare (CHC) Korea said Thursday it appointed Cheong Kyung-hui, former general manager (GM) at Pierre Fabre Dermo Cosmetique Korea GM, as its new CEO.

Cheong has built her career in the marketing and digital fields at various global companies for the past 26 years, and is evaluated as a person with the expertise to lead consumer business through excellent organizational skills and driving force, the company said

From November 2020 to May 2021, Cheong served as the GM of Pierre Fabre Dermo Cosmetique Korea, leading in-house cultural innovation to improve group-wide performance and organizational efficiency. She also served as brand general manager at ELCA Korea, leading the successful sales growth of major brands such as Aveda, Clinique, and Lab series, and conducted brand growth strategies by serving as the head of brand and marketing at leading companies such as Unilever and SK Gas.

“It is a great honor to serve as the CEO of Sanofi’s CHC division, which contributes to creating a healthy society through scientific new products,” Cheong said. “Based on past experiences, I will do my best to bring out the potential and balanced growth of the CHC division.”