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The CEO of Imax discusses growth prospects abroad and success stories for 2023

In a cinematic symphony of global success, Imax, under the astute leadership of CEO Rich Gelfond, continues to captivate audiences worldwide with its larger-than-life experiences. The company’s stellar performance in 2023, with a global box office reaching $889 million by September, is a testament to its unwavering commitment to innovation and excellence.

With blockbusters like Christopher Nolan’s “Oppenheimer” and Frant Gwo’s “The Wandering Earth II” driving ticket sales, Imax is poised to close the year near its record-setting $1.1 billion mark of 2019. A testament to its global appeal, Imax has released 90 films across its expansive network of 1,651 commercial screens in 87 countries and territories, significantly surpassing pre-pandemic averages.

In a recent interview with Screen International, Rich Gelfond shared insights into Imax’s growth areas, local-language successes, and upcoming releases. Notably, “Oppenheimer” emerged as a colossal hit for Imax, grossing over $945 million worldwide, with Imax accounting for nearly 30% of the US box office and 20% globally.

Gelfond also shed light on Imax’s commitment to delivering immersive experiences for audiences, whether through groundbreaking films or alternative programming like Taylor Swift’s “The Eras Tour,” which generated $13.1 million globally in its opening weekend.

Looking ahead, Imax’s expansion into new territories remains a key focus, with notable growth regions including Japan, North America, the Middle East, and Western Europe. Despite challenges such as strikes and pandemic-related disruptions, Imax remains resilient, with plans to continue diversifying its offerings through live events and alternative programming.

While conventional exhibitors navigate a challenging landscape, Imax stands as a beacon of innovation and resilience, ushering audiences into a world of unparalleled cinematic experiences. As the company charts its course forward, its unwavering commitment to pushing the boundaries of entertainment ensures that audiences worldwide will continue to be spellbound by the magic of Imax.

Sadhna B

Sadhna B

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