Just days ago, BBDO India celebrated a prestigious victory, clinching the D&AD White Pencil for Ariel’s Silent Separation film, a pivotal installment in its ongoing Share The Load campaign. This accolade stands as a testament to the agency’s commitment to crafting creative work that not only captivates but also instigates real societal change.

The D&AD White Pencil holds a special place in the realm of creative awards, symbolizing excellence in work that drives tangible positive impact. BBDO India’s triumph in the Sustained Impact category underscores the enduring influence of the Share The Load campaign, now in its ninth year, with Silent Separation being the seventh installment.

This recognition not only highlights the creative prowess of BBDO India but also reaffirms the campaign’s effectiveness in sparking conversations and fostering meaningful change in attitudes towards gender equality and household responsibilities.

### BBDO India Clinches D&AD White Pencil for Ariel’s Silent Separation Film, Elevating Share The Load Campaign’s Impact to New Heights

In a resounding triumph, BBDO India recently secured the prestigious D&AD White Pencil for its compelling creation, Ariel’s Silent Separation film, within the ongoing Share The Load campaign. This award marks a significant milestone, underscoring the agency’s unwavering dedication to producing impactful creative content that catalyzes genuine societal transformation.

The D&AD White Pencil stands as a pinnacle of recognition for creative endeavors that transcend mere aesthetics, driving substantive change in communities worldwide. BBDO India’s victory in the highly esteemed Sustained Impact category is a testament to the enduring relevance and influence of the Share The Load campaign, now spanning an impressive nine years. Notably, Silent Separation represents the seventh installment in this groundbreaking initiative.

This momentous achievement not only showcases BBDO India’s exceptional creative capabilities but also underscores the campaign’s remarkable effectiveness in sparking dialogue and reshaping perceptions regarding gender equality and household responsibilities. With each successive chapter, the Share The Load campaign continues to resonate deeply with audiences, fostering tangible progress towards a more equitable and inclusive society.