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In five years, India is expected to surpass global markets and rank second only to France, according to Citroen CEO Thierry Koskas

India is on the brink of becoming a major player in the automotive industry, with Citroen’s CEO Thierry Koskas predicting the country will emerge as the second-largest market for the French automaker within the next five years. This ambitious projection underscores the company’s commitment to expanding its footprint in India, a market that is rapidly evolving with increasing demand for automobiles.

Koskas highlighted that Citroen has been strategically investing in India to cater to the unique preferences and needs of Indian consumers. This includes setting up local manufacturing units, expanding its dealership network, and introducing models specifically designed for the Indian market. The recent launch of the Citroen C3, a compact SUV tailored for Indian roads and consumer tastes, is a testament to this localized approach.

The Indian automotive market presents a plethora of opportunities for growth, driven by a burgeoning middle class, urbanization, and a strong inclination towards personal mobility. Citroen’s strategy aligns with these dynamics, aiming to offer affordable yet sophisticated vehicles that appeal to a broad spectrum of Indian customers. This approach is expected to resonate well in a market that values both cost-effectiveness and quality.

Citroen’s entry into India is also timed with the Indian government’s push towards making the country a global manufacturing hub through initiatives like “Make in India.” This policy encourages foreign companies to establish manufacturing units in India, thereby creating jobs and contributing to the local economy. Citroen’s investment in local production facilities is likely to yield significant dividends, enhancing its competitive edge in the Indian market.

Furthermore, Citroen is not just focusing on traditional internal combustion engine vehicles but is also keen on introducing electric and hybrid models in India. With the Indian government promoting electric vehicles (EVs) through various incentives and subsidies, Citroen’s plans to launch EVs in the country could position it as a leader in the green mobility space. This move is expected to attract environmentally conscious consumers and align with global trends towards sustainable transportation.

In conclusion, Thierry Koskas’s vision for Citroen in India reflects a deep understanding of the market’s potential and a strategic approach to tapping into it. By prioritizing local manufacturing, catering to specific consumer needs, and aligning with government policies, Citroen is well-poised to make India its second-largest market after France. This growth trajectory not only highlights Citroen’s expansion plans but also underscores India’s growing importance in the global automotive landscape.

Sadhna B

Sadhna B

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